I have been in the people business to one degree or another since I was 15 years old. As a result, I have found that effective communication is necessary to excel in the art of persuasion, impression, and communication. However, so many fail miserably at the intended objective with another person simply because they are not communicating in a way that increases the probability of compliance. It is like going into combat with one arm tied behind your back. You must know how to communicate with the conscious as well as the subconscious mind. The subconscious mind is where all decisions are made, yet the novice communicator focuses on communicating solely with the conscious mind.
 
This book will teach you how to elevate your communication skills to a level of Mastery by beginning not only to understand how to communicate with another person's subconscious mind, but the actual techniques to achieve it. You will find this book to be an incredible gem in helping you achieve greater success in your communication efforts.